Beyond the visible success of a major opening, sustainability and the generation of visits and cash flow year after year illustrate a visitor attraction which works. 

Imaginvest professionals are proud to have been associated with attractions which have been around for very long periods and to have contributed to their sustainability and on-going success (see a selection of references on the right).

Presented publicly for the first time in Singapore in 1996, the Imaginvest Sustainability Circle represents a summary of our methodology.

The methodology does not consider a project as a chronologically linear series of phases: program, concept, architecture, budget, engineering, investment, construction, operations, marketing. 

Each of these aspects is validated at specific checkpoints during the life of the project:

• For itself, increasing the performance analysis and level of detail of each field
• In combination with each of the others, to check for optimum balance and consistency
• For generating sustainability for the whole facility

This allows the project team to benefit from the interactions between complementary disciplines, and identify potential risks early enough to correct them. 

It helps the investors and project manager keep an overview of the whole process, and allows for decisions based on a wider range of parameters at critical moments.  This reasoning is applied throughout the project, for the whole site but also for each component within a site. Even a small side service to the visitor should be considered from those five viewpoints.

The sustainability analysis allows us to envisage the consequences of the development in the longer term. Major expansions are included in our long term view, allowing us to prepare infrastructure able to cope, minimizing future costs.  Discerning investors appreciate the value of these forward-thinking master plans. 

The Imaginvest Sustainability Circle has proven useful for visitor attractions projects of all sizes and on all continents.