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Parc Asterix Before founding Imaginvest, Emmanuel Mongon was Design and Development Director at Parc Asterix. He was with Parc Asterix throughout the development period and the first six years of operations and was responsible for the parks reengineering.
This reengineering was a driver for attendance growth and a successful competitive strategy which allowed the park to achieve a strong performance in the same market as Disneyland Resort Paris.
Parc Astérix has become the most visited attraction and greatest source of operating profit in the portfolio of one of the largest operating groups in the industry. The principals used for the reengineering of Parc Asterix, which were creating an offer with huge appeal for visitors at a capital cost which could provide for strong returns for investors, have formed the core of all Imaginvest’s work.
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