Reinvestment in new rides and marketing in the context of competition with the arrival of a leading brand in the same market
Achievement
• Rio Grande: biggest increase of attendance among german theme parks.
• Devil's mine: the park was able to maintain the attendance at the level of the previous year, which was a record year.
Sub-projects
• Rio Grande: design and scale model of the biggest expansion
• Devil's Mine: competition with the arrival of Warner in the same market
- Reuse and transformation of a second-hand ride
- Themed design
- Adaptation to the existing hilly site
- Creation of a new zone
- Reviewing of the park logo
- visual identity for the season
- creating the advertising campaign
- ready-to-print posters and documents
