Taking over a bankrupt facility with a bad reputation in the local community, transforming it and operating it successfully.
Achievement
The reengineered park grew from 50 to 150,000 visits in a market of only 300,000 residents and doubled the per capita spend. This is enormous performance growth and penetration in a modest market. It is now well loved by the local population. The park was voted the best in the country.
Assisting new owners to take full advantage of the acquired assets, Imaginvest did the master plan, business plan, themeing strategy, new identity and logo
