Imaginvest.com

Case Studies

Disneyland Paris

Tour Eiffel

Tripsdrill

Lighthouses Australia

Tour Eiffel

Attraction

Name

Tour Eiffel

Description

Europe's most successful viewing attraction

Type

	Theme Park
	Leisure Facility
	Heritage Site
	Cultural & Museum
	Natural & Wildlife
	Urban Development
	Tourism Destination

Location

Paris, France

Attendance category

6,7 million visitors

Open since

1889

Website

www.tour-eiffel.fr

Client

Name

Société d'Exploitation de la Tour Eiffel

Type

	Private Owner
	Corporate
	Financial Institution
	Public Sector

Description

The City of Paris is the majority shareholder of SETE.

Project

Name

Reinvestment

Type

	New Site
	Reengineering
	Expansion
	Enhancement
	Acquisition & Sale
	New Entrant

Description

New marketing plan; New reservation system for the guests; Enhancement of the visitor experience and revenues.


Queue lines management		Marketing

Imaginvest Services

Description

Strategy for the marketing plan, visitor surveys, reservation system, visitor flow, queue lines and master planning.

Type

	Performance Assessment
	Strategic Advice
	Master Planning
	Concept & Design
	Investment Decision Support
	Evaluation & Monitoring
	Other Services

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