Our reputation is based upon delivering successful projects and successfull projects are created only when concepts are subjected to rigorous analysis.  Detailed performance assessment and projection is at the heart of our approach. 

Performance assessment can be a stand alone phase, taking the form of feasibility analysis but more typically this is the first phase in our work and is followed by ongoing strategic advice, master planning, concept and design, assistance with investment decision making, construction and opening to the public.

We consider the projects potential, whether it is a new build visitor attraction or an addition to an existing project.  This potential is reviewed in the context of the site, available markets and competitive environment.

Performance areas

Positioning and penetration in the market Quality of the visitor experience on the site Operational and technical performance Economic and financial performance

For existing businesses we look at the current performance, the historic performance and benchmarks for other similar developments when we make projections.  For new builds the process if focused on the available markets, competitive environment and benchmarking.  Our approach is based upon the tried and tested industry methodology and upon detailed benchmarking, it is this which makes us succesful in assessing potential for our clients.

We track performance across the industry and have an extensive database to aid in benchmarking.  We complement this with project specific research.

Our no-nonsense reports provide our clients / investors / shareholders with a realistic view of potential.  We do not tell clients what they want to hear but rather give them the facts.  If projections for a project do not look favourable, our team works with the client to modify elements of the programme or operation to have a better fit with market demand.  It is always our goal to find a concept / set of strategies which work. 

We ensure full consideration for the guests expectations and the business case in all of our work.  We quickly identify problems and propose appropriate solutions.

We are not just auditors or experts, Imaginvest’s professionals have hands-on experience in operations, design or construction and we know what works and what does not.